Full Name *

Email *

Business Name

Phone Number *

Country

What is the concept of your business? *

Define your brand in one sentence:

Define 3 major strengths of the brand that put it in an advantage position vis-à-vis the competition: *

Who you see as the direct competitors? And as indirect competitors? (if any) *

Who is your target audience: people you expect to reach through your marketing/communication efforts? *

Define the brand positioning that you want to communicate to your target audience: *

List the USPs (Unique Selling Propositions) that you think can set you ahead of the competition and that are crucial to communicate: *

What tone of voice you deem adequate for your concept: serious / fun / informative / popular /…?

What emotions do you hope to convey through your brand’s communication: friendly / inclusive / minimalist / hip / luxurious…?

What is/are your primary market/s? *

What are your future markets?

Do you wish to create a name for your business?

Do you wish to create an Arabic, Latin or Bilingual logo?

What are the identity elements you wish to develop in addition to the logo?

Do you require the development of a brand identity guideline that includes the logo’s concept, the brand story, the logo’s usages, the colors, fonts and guidelines of using the graphic identity?

What is your estimated reserved budget for the Marketing + Communication efforts for the year to come? (can be segmented into 2, 3 or 4 phases)